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GOLOMB

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I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.
I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.
I shape product innovation
for content-driven orgs,
crafting user-first experiences
that ignite habit and delight.
I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.
I shape product innovation
for content-driven organizations,
crafting user-first experiences
that ignite habit and delight.

Approach

Approach

I work with leading organizations to harmonize product and content strategy.

I work with leading organizations to harmonize
product and content strategy.

I work with leading organizations to harmonize product and content strategy.

I work with leading organizations to harmonize product and content strategy.

I work with leading organizations to harmonize
product and content strategy.

I work with leading organizations to harmonize
product and content strategy.

I work with leading organizations to harmonize
product & content strategy.

Woman with laptop
Woman with laptop
Woman with laptop
Woman with laptop
Woman with laptop
Woman with laptop

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

Woman with laptop

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

I work with leading organizations to harmonize
product & content strategy.

Woman with laptop

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

I work with leading orgs to harmonize product & content strategy.

Woman with laptop

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

I work with leading
organizations to harmonize

product & content strategy.

Woman with laptop

When it comes to crafting exceptional digital experiences, the best teams recognize product strategy and content strategy are not isolated disciplines – but rather two sides of the same coin. Each must be unified from first principles, with a user-first mindset guiding the way.

As a journalist turned product leader, I’ve spent my career bridging this divide: exploring how great content sparks attention, and crafting products that ignite attention into lasting habit.

I partner with leading organizations in media, publishing, and entertainment to transform their digital experiences through this lens.

Together, we break down barriers to engagement — and unlock business growth.

Select work

Select work

2024
2024
2024
2024
2024
2024
2024
Peacock (NBCUniversal)
Helping 50m users discover their next watch
Peacock/NBCUniversal
Helping 50m+ users find
their next watch
Peacock/NBCUniversal
Helping 50m+ users find
their next watch
Peacock (NBCUniversal)
Helping 50m users discover their next watch
Peacock (NBCUniversal)
Helping 50m users discover their next watch
Peacock (NBCUniversal)
Helping 50m users discover their next watch

I led the product group responsible for helping NBCU streaming users discover
what to watch – across all surfaces, devices & global ventures.

I led the product group responsible for helping NBCU streaming users discover
what to watch – across all surfaces, devices & global ventures.

I led the product group responsible for helping NBCU streaming users discover
what to watch – across all surfaces, devices & global ventures.

I led the product group responsible for helping NBCU streaming users discover what to watch – across all surfaces, devices & global ventures.

I led the product group responsible for helping NBCU streaming users discover what to watch – across all surfaces, devices & global ventures.

>50m
>50m
>50m
Total users owned
Total users owned
Total users owned
>500m
>500m
>500m
Attributed watch hours
Attributed watch hours
Attributed watch hours
200+
200+
Features roadmapped
Features roadmapped
2x
2x
2x
Velocity, win-rate y.o.y
Velocity, win-rate y.o.y
Velocity, win-rate y.o.y
>500m
Attributed hours
>500m
Attributed hours
Webby Award
winning Olympics exp.
Interactive
Emmy
Interactive
Emmy
Webby
Award
winning Olympics exp.
winning Olympics exp.
winning Olympics exp.
winning Olympics exp.
Webby
Award
Webby
Award
Interactive
Emmy
winning Olympics exp.
winning Olympics exp.
winning Olympics exp.
winning Olympics exp.
>50m
Users owned
2x
Velocity, win-rate
>500m
Attributed hours
Interactive Emmy
Olympics exp.
>50m
>50m
>50m
Users owned
Users owned
Users owned
2x
2x
2x
Velocity, win-rate
Velocity, win-rate
Velocity, win-rate
>500m
>500m
>500m
Attributed hours
Attributed hours
Attributed hours
Interactive Emmy
Interactive Emmy
Interactive Emmy
Olympics exp.
Olympics exp.
Olympics exp.
2024
Peacock/NBCUniversal
Helping 50m+ users find
their next watch

I led the product group responsible for
helping NBCU streaming users discover

what to watch – across all surfaces,
devices & global ventures.

>50m
Total users owned
>500m
Attributed watch hours
200+
Features roadmapped
2x
Velocity, win-rate y.o.y
>500m
Attributed hours
>500m
Attributed hours
Webby Award
winning Olympics exp.
Interactive
Emmy
winning Olympics exp.
Webby
Award
winning Olympics exp.
>50m
Users owned
2x
Velocity, win-rate
>500m
Attributed hours
Interactive Emmy
Olympics exp.
>50m
Users owned
2x
Velocity, win-rate
>500m
Attributed hours
Interactive Emmy
Olympics exp.
2024
Peacock/NBCUniversal
Helping 50m+ users find
their next watch

I led the product group responsible for helping NBCU streaming users discover what to watch –
across all surfaces, devices & global ventures.

>50m
Total users owned
>500m
Attributed watch hours
200+
Features roadmapped
2x
Velocity, win-rate y.o.y
>500m
Attributed hours
>500m
Attributed hours
Webby Award
winning Olympics exp.
Interactive
Emmy
winning Olympics exp.
Webby
Award
winning Olympics exp.
>50m
Users owned
2x
Velocity, win-rate
>500m
Attributed hours
Interactive Emmy
Olympics exp.
>50m
Users owned
2x
Velocity, win-rate
>500m
Attributed hours
Interactive Emmy
Olympics exp.
2022-2023
2022-2023
2022-2023
2022-2023
2022-2023
2022-2023
The New Yorker
Making mobile as indispensable as print
The New Yorker
Making mobile as
indispensable as print
The New Yorker
Making mobile as indispensable as print
The New Yorker
Making mobile as indispensable as print

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

+20%
iOS audience
iOS audience
iOS audience
iOS audience
iOS audience
3x
Android audience
Android audience
Android audience
Android audience
Android audience
2.5x
Audio conversion rate
Audio conversion
Audio conversion rate
Audio conversion rate
Audio conversion rate
+50%
Fiction conversion rate
Fiction conversion rate
Fiction conversion rate
1.5x
Audio conversion
+50%
Fiction conversion
2022-2023
The New Yorker
Making mobile as
indispensable as print

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

+20%
iOS audience
3x
Android audience
2.5x
Audio conversion
+50%
Fiction conversion rate
+50%
Fiction conversion
+50%
Fiction conversion
2022-2023
The New Yorker
Making mobile as
indispensable as print

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

+20%
iOS audience
3x
Android audience
2.5x
Audio conversion
+50%
Fiction conversion rate
+50%
Fiction conversion
+50%
Fiction conversion
2022-2023
The New Yorker
Making mobile as
indispensable as print

I led a product group that sought, for the first time, to create a truly mobile-first version of America's most iconic magazine.

+20%
iOS audience
3x
Android audience
2.5x
Audio conversion
+50%
Fiction conversion rate
+50%
Fiction conversion
+50%
Fiction conversion
2020-2021
2020-2021
2020-2021
2020-2021
2020-2021
2020-2021
PBS SoCal
The Economist Group
A worthy showcase for two complex brands
PBS SoCal
The Economist Group
A worthy showcase for
two iconic brands
PBS SoCal
The Economist Group
A worthy showcase for two complex brands
PBS SoCal
The Economist Group
A worthy showcase for two complex brands

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging to their audiences.

I led digital transformation for two storied media orgs, taking a complex set of subbrands – and making them comprehensible and engaging.

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of
sub-brands – and make them comprehensible and engaging to their audiences.

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of
sub-brands – and make them comprehensible and engaging to their audiences.

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging.

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging.

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging to their audiences.

2020-2021
PBS SoCal
The Economist Group
A worthy showcase for
two iconic brands

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging.

2020-2021
PBS SoCal
The Economist Group
A worthy showcase for
two iconic brands

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging.

2020-2021
PBS SoCal
The Economist Group
A worthy showcase for two iconic brands

I led digital transformations for two storied media orgs. Each shared a goal: take a complex set of sub-brands – and make them comprehensible and engaging.

2017 – 2021
2017 – 2021
2017 – 2021
2017 – 2021
2017 – 2021
2017 – 2021
2017 – 2021
2017 – 2021
Art Institute of Chicago
Barnes Foundation, Fine Arts Museums San Francisco
Maximizing engagement with masterworks
Art Institute of Chicago Barnes Foundation
Fine Arts Museums SF
Inviting engagement with masterworks
Art Institute of Chicago Barnes Foundation
Fine Arts Museums SF
Inviting engagement with masterworks
Art Institute of Chicago
Barnes Foundation
Fine Arts Museums SF
Inviting engagement with masterworks
Art Institute of Chicago
Barnes Foundation, Fine Arts Museums San Francisco
Maximizing engagement with masterworks
Art Institute of Chicago
Barnes Foundation, Fine Arts Museums San Francisco
Maximizing engagement with masterworks

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

2017 – 2021
Art Institute of Chicago
Barnes Foundation
Fine Arts Museums SF
Inviting engagement with masterworks

Art is 'content', too. As part of digital transformations for three renowned art museums, I helped uncover distinct, tailored methods of organizing collections and driving engagement.

2018 – 2020
2018 – 2020
2018 – 2020
2018 – 2020
2018 – 2020
2018 – 2020
2018 – 2020
2018 – 2020
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers

I was product owner for Twill's founding team – together, we launched an open-source CMS with an unmatched blend of flexibility & control.

I was product owner for Twill's founding team – together, we launched a CMS with an unmatched blend of flexibility & control.

I was product owner for Twill's founding team – together, we launched a CMS with an unmatched blend of flexibility & control.

I was product owner for Twill's founding team – together, we launched a CMS with an unmatched blend of flexibility & control.

I was product owner for Twill's founding team – together, we launched an open-source CMS with an unmatched blend of flexibility & control.

I was product owner for Twill's founding team – together, we launched an open-source CMS with an unmatched blend of flexibility & control.

I was product owner for Twill's founding team – together, we launched an open-source CMS with an unmatched blend of flexibility & control.

20+
20+
20+
20+
Corporate users
Enterprise users
Enterprise users
Enterprise users
1,500
1,500
1,500
1,500
Discord members
Discord members
Discord members
Discord members
>200k
>200k
>200k
>200k
Downloads
Downloads
Downloads
Downloads
20+
Enterprise users
Enterprise users
Enterprise users
Enterprise users
>200k
Downloads
Downloads
Downloads
Downloads
1,500
Discord members
Discord members
Discord members
Discord members
2018 – 2020
Twill (used by The New York Times, Nike & Open AI)
An open-source CMS built for leading publishers

I was product owner for Twill's founding team – together, we launched an open-source CMS with an unmatched blend of flexibility & control.

20+
Enterprise users
1,500
Discord members
>200k
Downloads
20+
Enterprise users
>200k
Downloads
1,500
Discord members